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AkzoNobel’s Sustainable Solutions for Styling

A ‘total package’ for formulating natural hair care.

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By: TOM BRANNA

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Creating hair styling products that meet performance and cost requirements is challenging enough. For formulators charged with creating systems that will satisfy the desire of today’s discriminating consumer for increased sustainability and high performance, making products more natural without sacrificing performance, aesthetics or affordability may seem nearly impossible. The Sustainable Solutions for Styling portfolio of naturally-derived and sustainable biopolymers created by AkzoNobel Per...

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